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Art and consumerism

This inaugural series of five episodes explores the connections between art and consumerism, reflecting the controversy sparked by the construction of Centre Pompidou in 1977, referred to at the time as the “biggest supermarket for art”. With humour and insight, journalist Lydie Mushamalirwa looks at the artist’s role in our consumer society, the role of the museum  and the art market, by exploring five different artistic worlds and their responses to the constant demand for “more”.

Marcel Duchamp

Marcel Duchamp, Roue de bicyclette 1913 / 1964
Marcel Duchamp, "Roue de bicyclette", 1913 / 1964
© Association Marcel Duchamp/Adagp, Paris. Photo : Centre Pompidou, MNAM-CCI/Christian Bahier et Philippe Migeat/Dist. GrandPalaisRmn

Roue de bicyclette, 1913/1964

Marcel Duchamp
Roue de bicyclette, 1913/1964  

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Julian Eggericks, Yoni Nahoum – Musical excerpts: Batlik, Ben l’oncle soul

Marcel Duchamp
Roue de bicyclette, 1913/1964  

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Julian Eggericks, Yoni Nahoum – Musical excerpts: Batlik, Ben l’oncle soul

Ben

Ben (Benjamin Vautier, dit), Le magasin de Ben 1958 - 1973
Ben, "Le magasin de Ben", 1958-1973
© Adagp, Paris. Photo : Centre Pompidou, Mnam-Cci/Philippe Migeat/Dist. GrandPalaisRmn

Le Magasin de Ben, 1958-1973

Ben
Le Magasin de Ben, 1958 - 1973

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Marianne Bergès, Julian Eggerickx, Olivier Martinaud – Musical excerpts: Claire Diterzi, Anne Sylvestre, Blondino, Rafaële Lannadère 

Ben
Le Magasin de Ben, 1958 - 1973

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Marianne Bergès, Julian Eggerickx, Olivier Martinaud – Musical excerpts: Claire Diterzi, Anne Sylvestre, Blondino, Rafaële Lannadère 

Alain Jacquet

Alain Jacquet, Le Déjeuner sur l'herbe 1964
Alain Jacquet, "Le Déjeuner sur l'herbe", 1964
© Adagp, Paris. Photo : Centre Pompidou, MNAM-CCI/Jacques Faujour/Dist. GrandPalaisRmn

Le Déjeuner sur l'herbe, 1964

Alain Jacquet
Le Déjeuner sur l'herbe, 1964  

 

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Julian Eggericks  – Musical excerpts: Luciole, Catherine Leforestier, Scotch & Sofa  

Alain Jacquet
Le Déjeuner sur l'herbe, 1964  

 

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Julian Eggericks  – Musical excerpts: Luciole, Catherine Leforestier, Scotch & Sofa  

Nam June Paik

Global Groove, 1973

 

[reproduction non autorisée]

Nam June Paik
Global Groove, 1973  

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Célia Crétien, Julian Eggericks – Musical excerpts: Passi, Gaël Faye  

Nam June Paik
Global Groove, 1973  

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Célia Crétien, Julian Eggericks – Musical excerpts: Passi, Gaël Faye  

Andreas Gursky

Andreas Gursky, 99 Cent 1999
Andreas Gursky, "99 Cent", 1999
© Andreas Gursky/Courtesy Sprüth Magers/ADAGP. Photo : Centre Pompidou, MNAM-CCI/Philippe Migeat/Dist. GrandPalaisRmn

99 Cent, 1999

Andreas Gursky
99 Cent, 1999  

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Yuni Nahum, Olivier Martinaud – Musical excerpts: Coloris, Milk Coffee and Sugar, Juliette Armanet

Andreas Gursky
99 Cent, 1999  

Direction: Lydie Mushamalirwa – Musical design: Nawel Ben Kraiem and Nassim Kouti – Reading: Yuni Nahum, Olivier Martinaud – Musical excerpts: Coloris, Milk Coffee and Sugar, Juliette Armanet

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