According to Michael Fried, artists and other thinkers

In 1967, Michael Fried published an article called "Art et objectité" (Art and Objecthood) which became one of the most celebrated in critical literature of the second half of the 20th century. Here he promoted the values of modernism, which he saw as threatened by minimalism, where the form is the object. This movement signified adherence to a theatrical sensibility solely attached to the real circumstances of the meeting between the work and the viewer, a long way from the modern ambition of art to exist apart from its staging. Nearly 50 years later, Ralph Ubl reassesses the broad lines of Michael Fried's thought, initiated by the invention of the concept of "objecthood", and analyses its relevance for contemporary art. Talk by Ralph Ubl (art historian, University of Basel).